Your brand is your product – it's what your company stands for. Identity is how that is communicated to the consumer. We see Branding and Identity as a continuum. They distill the vision and complexity of an organization or product into a memorable visual impression. Logos, colors, and typography are some of the tools we use to create this impression.

Visual Design is the language that describes the actual experience. It ties together all other areas of Experience Design to create a whole. 77WebDesign creates challenging visual designs that rise far above standard website design conventions while still working with the strengths and limitations of the medium. Our work consistently captures the attention of the user and reinforces product and company branding/identity.

User Interface design creates the means and mechanisms by which a user interacts with the system, and the resulting feedback. 77WebDesign designs interfaces that maximize direct, clear user interactions, ensure ease-of-use and provide well-positioned marketing/promotional opportunities within the experience.

Information Architecture is the stage where the abstract starts to become concrete. Once the User Experience has been mapped, the task then becomes translating those events into units of information. Those units become bricks in the structure of the project. They are assembled in much the same way a real space is constructed with considerations for support, scalability, modularity, fluidity and elegance.